WORLD SQUARE GOLDEN WEEK 2019

Tags: Augmented Reality, Campaign, Digital Placemaking

VANDAL is proud to have delivered another Australian retail first. Using WebAR (Augmented Reality through a web browser), transform the Three (not so) Little Pigs into gold at World Square for Golden Week 2019.

Join the Golden Piggy Bank Adventure designed by VANDAL at World Square. Stand on the footprints in front of the Pigs and scan the QR code. Watch as the legendary Three (not so) Little Pigs for the Year of the Pig are transformed into gold!

Scan the Gold Coin QR codes around World Square to unlock exclusive retailer offers and let the Golden Pigs bring fortune to your shopping and experience. Collect 8 Gold Coins to play the Lucky Gold Coin game, toss the Gold Coin for your chance to win daily prizes.

▼ VANDAL


CREATIVE, DESIGN, PRINT, SOUND
  • CD: Emile Rademeyer
  • EP: Marie-Celine Merret Wirström
  • Snr Producer: Amelia Lawson
  • Snr Designer: Emilie Sheehan
  • Snr Designer: Darrin Hanley
  • Snr Designer: Robo Dinnerville
  • Director of Technology: Tim Mohr
  • Creative Technologist: Sarthak Sachdeva

▼ PRODUCTION PARTNERS


AKROMAT

▼ WORLD SQUARE / JLL / ISPT


  • Snr Marketing Manager: Suzannah Nicholson
  • Marketing Manager: Jessica McAneney
  • Curator: Claudia Chan Shaw