WORLD SQUARE LNY22 – TIGER LOVE

Tags: Campaign, Design, Digital Placemaking, Retail, World Square

 

Happy Lunar New Year – Year of the Tiger! VANDAL was commissioned by World Square to bring to life Lunar New Year 2022 in a bright, bold and playful manner!

We commissioned illustrator Aley Wild to create an oh-so cheeky tiger in her signature style and iconic bright colours. Next step… giant inflatables! Fabricated by Paul Wells, the giant 🐯❤️ TIGER LOVE!! 🐯❤️ inflatables make a bold statement at the various World Square entries.

World Square is celebrating Lunar New Year with 21 days of entertainment, live music, delicious food specials, exclusive shopping offers plus an augmented reality treasure hunt with a $5K prize pool. Head to World Square and pose with the playful 🐯❤️ TIGER LOVE!! 🐯❤️ inflatables! 

 

▼ VANDAL


  • Executive Director, Creative Strategy : Emile Rademeyer
  • Executive Producer : Coco Caspersz
  • Producer: Cat Clark
  • Illustrator: Aley Wild
  • Fabrication : Paul Wells
  • Motion Designer : Jimmy Buckle
  • Photography : Mariah Dunn

▼ WORLD SQUARE / JLL / ISPT


  • General Manager: Rosemary Antonios
  • Marketing Manager: Marina Zarnitsyna
  • Marketing : Sarah Williams