WORLD SQUARE PLACEMAKING 2021

Tags: Art, Campaign, Design, Digital Placemaking

 

‘World of Colour’ has exploded colour all over World Square in the heart of Sydney.

Co-created with World Square and proudly supported by the City of Sydney, this vibrant, semi-permanent installation is a feast for the eyes! From walkways splashed with brightly coloured shapes to intriguing works of art suspended from above, ‘A World of Colour’ is a whimsical journey not to be missed.

Says World Square Marketing Manager Marina Zarnitsyna, “Bold, bright and unique artworks have overtaken the entrances and laneways at World Square, enticing passers by into the precinct to explore the dynamic mix of over 100 food, fashion, lifestyle, entertainment and essential services stores. The Spanish Stairs at George Street is one of the highlights of this bold and colourful project.”

Says VANDAL artist Kurtis Richmond, “Every entrance has been artistically transformed with bespoke decal, art and sculpture; reinvigorating the precinct with colour splashes and grammable moments that create surprise and delight around every corner.“

Add Richard Swan, VANDAL Creative Director; “We curated an artistic link between all World Square entry points, defining each with its own graphic language and colours; part placemaking, part wayfinding.”

Spanish Steps
Follow the zig-zag up the Spanish Steps as you explore the high voltage art and striking patterns lighting the path. Cover your ears and bring your shades because the artwork is LOUD!

Liverpool Lane
They say that colours stimulate your appetite and what better place to do so. Liverpool Lane just got a drastic makeover and it’s a vibe! Whether you takeaway or dine-in, you’ll be in art heaven with suspended ornaments and floor decals that line the path to the very best lunch spots.

Corner of George & Goulburn Street
If you’re starting your journey from the South-West side of World Square, expect to be captivated by a striking pop-art mural and playful floor embellishments. If you live for Instagrammable backdrops, you’ll be in your element here.

Corner of Pitt & Goulburn Street
If polka dots are your thing, you’ll soon be gushing over World Square’s South-East entry. Follow the winding paths of dots to your favourite stores, treating them as stepping stones if you like a challenge!

Corner of George and Liverpool Street
World Square’s North-West Entry has undergone a candy-coloured transformation you’re going to love. Hop, skip and jump into your favourite stores.

▼ World Square


  • General Manager: Paul Morgan
  • Marketing Manager: Marina Zarnitsyna
  • Assistant Marketing Manager: Evelyn Georgalas

▼ VANDAL


  • Executive Director, Creative Strategy: Emile Rademeyer
  • Creative Director: Richard Swan
  • Associate Creative Director, Senior Designer: Kurtis Richmond
  • Experiential Producer: Ciara Hehir
  • Production Assistant: Gabrielle Filtz
  • Photographer: Mariah Dunn
  • Creative Producer: Catherine Terracini
  • Print Producer: Josh Thomas, Bay Media