WORLD SQUARE LUNAR NEW YEAR 2020 – RATROBATS

Tags: Campaign, Character Animation, Digital Placemaking, Retail, Sound Design, VEETA, World Square

World Square was home to ‘The Ratrobats’, 8 ratrobatic rats celebrating Lunar New Year 2020 ‘Year of the Rat’.

In association with Sydney Lunar Festival, the 8 custom designed Ratrobats were inspired by the ancient tradition of Chinese acrobats and performers. Made from hard-coated sculpted polystyrene and dressed in brightly coloured costumes, each in a different pose. While the Master Rat welcomes visitors to World Square, performing Rats are also scattered through the Square – performing a handstand, balancing pinwheels, juggling on a unicycle and even one suspended high above the Square. Another giant Rat balances on a large chair, and will interact with visitors, perfect for that Selfie moment. Each rat even has their own name and personality.

The installation is amusing, engaging and interactive, and follows the success of the ‘Three (not so) Little Pigs’ installation for LNY 2019 at World Square.

▼ VANDAL


CREATIVE, DESIGN, UX, UI, PRINT, SOUND
  • CD: Emile Rademeyer
  • Snr Producer: Amelia Lawson
  • Snr Designer: Andy Sutton
  • Snr Designer: Emilie Sheehan
  • Compositor: Darrin Hanley
  • Sound Designer: Nigel Crowley

▼ PRODUCTION PARTNERS


THE BLUEPRINT
AKROMAT
SPATIAL SAUCE

▼ WORLD SQUARE / JLL / ISPT


  • Snr Marketing Manager: Suzannah Nicholson
  • Marketing Manager: Jessica McAneney
  • Curator: Claudia Chan Shaw
  • General Manager: John Fairbairn