Synthesised Blossom allows you to step into a magical world and watch fragranced flowers bloom with every footstep.

An innovative approach to Spring, stylised 3D flowers morph to resemble the blossoming of nature during the season of spring. Soft, matte materials take inspiration from translucency of leaves and petals.

Rolling out a dreamy carpet of digital grass… beautifull flowers blossom as you move across the digital landscape… reinvgorating your soul and provdiing the magic touch of Spring at Macquarie Centre.

Providing the WOW moment for this campaign, VANDAL created and delivered the innovative, immersive and interactive digital projection that features a dreamy land of interactive water, grass and flowers that react to customers as they move through the activation space.

▼ Macquarie Centre

  • Snr Marketing Manager : Andrew Wolfe