STOCKLAND ‘ICE CREATURES’

Tags: Augmented Reality, Digital Placemaking

Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres to reward shoppers as they visit and discover the retail precinct with fun ice creatures.

VANDAL ‘s award winning retail platforms activate retail centres and precincts with a unique & innovative approach to customer engagement, retail activation, loyalty, rewards and #amification. All with measurable results.

Find the 5 giant present stacks in the precinct for your chance to win. Simply scan the QR code to discover if you’ve unwrapped an instant prizes, or go in the weekly prize draw.

Customers respond positively to engaging retail experiences. This #interactive experience is a great example of how playing a game offers an innovative retail loyalty platform to shoppers.

Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by means of an innovative and fun treasure-hunt game.

▼ Stockland


  • Experience and Engagement Manager: Brooke Rowlings
  • Regional Marketing Manager: Wendy Mulligan

▼ VANDAL


  • Creative Director / Strategist: Emile Rademeyer
  • Producer: Georgia Moraitis
  • Lead Developer: Sarthak Sachdeva