Tags: Augmented Reality, Retail, Stockland



Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across NSW & Queensland these past school holidays.

VANDAL ‘s award winning retail platforms activate retail centres and precincts with a unique & innovative approach to customer engagement, retail activation, loyalty, rewards and #amification. All with measurable results.

Aimed at the whole family, the Magic Tea Party ‘FIND, SCAN, WIN’ activation allows customers to use their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to enter a prize draw for your chance to win!

Ben Allen, GM Customer & Group Marketing at Stockland stated they were excited to offer a new kind of customer experience using gamification.

Customers respond positively to engaging retail experiences. This #interactive experience is a great example of how playing a game offers an innovative retail loyalty platform to shoppers.

Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by means of an innovative and fun treasure-hunt game.

▼ Stockland

  • Senior Marketing Manager: Karlie Gleeson
  • Experience and Engagement Manager: Brooke R.
  • Experience & Engagement Marketing Manager: Jacqui Buffett
  • Regional Marketing Manager: Wendy Mulligan


  • Creative Director / Strategist: Emile Rademeyer
  • Executive Producer: Cyril De Baecque
  • Producer: Ciara Hehir
  • Lead Developer: Sarthak Sachdeva
  • Experience Design: Steve Emery