Tags: Augmented Reality, Digital, Retail, Stockland



Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across NSW & Queensland these past school holidays.

VANDAL ‘s award winning retail platforms activate retail centres and precincts with a unique & innovative approach to customer engagement, retail activation, loyalty, rewards and gamification. All with measurable results.

Aimed at the whole family, the Magic Tea Party ‘FIND, SCAN, WIN’ activation allows customers to use their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to enter a prize draw for your chance to win!

Ben Allen, GM Customer & Group Marketing at Stockland stated they were excited to offer a new kind of customer experience using gamification.

Customers respond positively to engaging retail experiences. This interactive experience is a great example of how playing a game offers an innovative retail loyalty platform to shoppers.

Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by means of an innovative and fun treasure-hunt game.

▼ Stockland

  • Senior Marketing Manager: Karlie Gleeson
  • Experience and Engagement Manager: Brooke R.
  • Experience & Engagement Marketing Manager: Jacqui Buffett
  • Regional Marketing Manager: Wendy Mulligan


  • Creative Director / Strategist: Emile Rademeyer
  • Executive Producer: Cyril De Baecque
  • Producer: Ciara Hehir
  • Lead Developer: Sarthak Sachdeva
  • Experience Design: Steve Emery