ANIMALS AUSTRALIA and VANDAL proudly present: “Join the Evolution”.
Australia’s leading animal protection society, Animals Australia, commissioned VANDAL to reboot its prior successful campaign, originally conceptualised by LOUD, to help encourage all Australians to change their thinking and change the world.
By using our power as consumers and making kinder choices, all Australians can bring animals back into the circle of compassion.
Says Lyn White, Animals Australia Director of Strategy: “Animals Australia is immensely proud and grateful to have worked with a world-leading VFX studio on this ground-breaking campaign. VANDAL’s creative genius and investment in creating a transformational heart-opening initiative is evident in the brilliance of the finished product. They’ve been fantastic to work with and we look forward to doing so again.”
“These animals, magically brought back to life, will directly ask us, as a caring community, to open our hearts to them, change how we think about them, and make the compassionate choices that will free them from their suffering.”
Compassion should not discriminate.
It’s time to free our thinking and change the world.
Kindness starts here.