SBS REBRAND- WORLD OF DIFFERENCE

Tags: 2D Animation, D&A, Design, Direction, IDENT, Motion Graphics

VANDAL has proudly supported the delivery of SBS’s new brand position, ‘a world of difference’, working alongside one of Australia’s most creative media brands to launch a new look and feel across the network.

VANDAL supported SBS as a strategic design partner, creating the hero logo animation, channel idents, on screen graphics, print collateral, physical way finding and brand livery.

We worked collaboratively with SBS, housing a core SBS crew internally in our Redfern studio during production.

“Working with VANDAL was a no-brainer, their design is second to none. I am so proud of what we achieved together. Seeing it on-air is an absolute joy.” – Kurtis Richmond, SBS

 

▼ VANDAL


CREATIVE DIRECTION, DESIGN, ANIMATION

  • CD: Richard Swan
  • Snr VFX Prod: Sarah Dicks
  • MD: Brenden Johnson
  • EP: Anna Greensmith
  • Lead Designer: Darrin Hanley
  • Senior Designer: Robert Dinnerville
  • Senior Designer: Pete Nizic
  • Senior Designer: Gary Nicholson

▼ SBS


  • Marketing Director: Jane Palfreyman
  • Head of Creative: Joel Noble
  • Group Marketing Head: Uma Oldham
  • Design Director: Kurtis Richmond
  • EP: Dillon Hicks
  • Lead Prod: Carley Edmonds
  • Senior Designer: Danny Jenkins
  • Senior Designer: Brad Chandler

▼ AWARDS


  • SILVER: TV Idents
    AEAF Awards 2019