How do you keep stealing footfall from the Apple store when the flagship Samsung store is closed for renovations?
With a wall full of code.
We partnered with CHEP and turned a big, boring wall into a gamified, interactive, one-of-a-kind experience store. Every scan led to a unique experience – comprising of games, films, AR product demos, exclusive fashion, prizes
The wall ended up attracting more people than the store, with a 279% uplift in interactions while it was shut.