Tags: Augmented Reality, Digital Placemaking, Retail

How do you steal footfall from your #1 competitor when your store is closed for renovations and isn’t open?

Samsung were completing renovations to their Sydney, Parramatta Experience store. Trouble was, they were closing down right when Sydney was opening back up after lock-down.

With the Samsung flagship store out of action, the number one objective was to grab people’s attention and steal footfall from their biggest competitor. The brief was to prime Parramatta shoppers to notice the store while it was being renovated, give them a way to engage with Samsung and be aware of the reopening date.

Where others saw a hoarding outside an under-renovation store, there was a unique opportunity to be seized.

VANDAL partnered with CHEP and turned a big, boring wall into a gamified, interactive, one-of-a-kind experience store. Every scan led to a unique experience comprising of games, films, AR product demos, exclusive fashion, prizes and more.

The wall was scanned a total of 11,498 times and was a huge success. The wall attracted more people to the store to when it was open! A 279% uplift in interactions while it was shut!

Every prize hidden on the wall was found. (with a few failed attempts to hack our servers to steal them).



  • Head of Production: Tash Johnson
  • Producer: Bella Jarman
  • Senior Copywriter: Joe Ranallo
  • Senior Art Director: Will Winter-Irving
  • Account Management: Raisa MushrafI


  • Creative Producer: Georgia Moraitis
  • Creative Director: Kurtis Richmond
  • Creative Director: Richard Swan
  • Creative Technologist: Sarthak Sachdeva
  • Senior Designer: Robert Dinnerville
  • Videographer & Editor: Mariah Dunn


  • Cannes Lions, Creative Commerce : Shortlist
  • Spikes Asia Creative Ecommerce Spike: Gold
  • Spikes Asia Brand Experience: Finalist
  • Spikes Asia Media: Finalist
  • Caples Awards, Ambient, Guerrilla, OOH: Finalist
  • AWARD Awards, Retail, Best New Pop-up Store: Finalist
  • Featured in Directory Magazine