Tags: 2D Animation, D&A, Design, IDENT, Motion Graphics

VANDAL is proud to have been a delivery partner for the rebrand of Australia’s First Nations television channel, NITV.

Working alongside the NITV creative team, SBS, composer William Barton and First Nations creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, the new Bilma, or clapstick, logo for NITV’s rebrand, represents the beating heartbeat of First Nations culture.

The new branding includes a redesigned NITV logo which incorporates the Bilma —the North-East Arnhem land term for ‘clapstick’— and the SBS Mercator symbol. As the clapsticks are struck, the rhythm, represented by Songlines, is carried across the country, connecting and celebrating Indigenous cultures.

The launch campaign ‘Reimagine Australia’ asks audiences to rethink our identity as a nation. The channel shines a light on honest conversations about Australia’s past, and as well as celebrates a future underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.

The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries. Running left to right, the four clapsticks represent Saltwater, Freshwater, Bush Country and Desert Country mobs respectively. VANDAL worked closely with the talented composer William Barton at Little Street Studio to compose the musical identity.

Says Director of Indigenous Content TV & Online Content, SBS: Tanya Denning-Orman: “We’re excited to launch a new look and feel that reflects NITV’s enduring mission, illustrates the contemporary channel we are today, and celebrates the diverse First Nations communities and cultures we champion through our content.”

▼ Awards

  • GOLD – AEAF Awards 2022, Idents
  • SILVER – PROMAX ANZ, Best Ident Design
  • SILVER – Entertainment Brand of the Year


  • Director of Indigenous Content TV & Online Content, SBS: Tanya Denning-Orman
  • General Manager, NITV: Peter Noble
  • Head of Entertainment, Events and Creative, NITV: Adam Manovic
  • Creative Manager and Lead Creative, NITV: Belinda Larymore
  • Head of Commissioning and Programming, NITV: Kyas Hepworth
  • Director of Marketing, SBS: Jane Palfreyman
  • Head of Creative, SBS: Joel Noble
  • Head of Group Marketing, SBS: Uma Oldham
  • On Air Manager, NITV: Carrie Henry
  • Programmer, NITV: Dale Adams
  • Program Scheduler, NITV: Sarah Cook
  • Senior Brand Manager Marketing, SBS: Carolina Chiaradio
  • Marketing Lead, SBS: Emma Petersen
  • Head of Corporate Communications: Sarah Vahtola
  • Head of Publicity, SBS: Jo’an Papadopoulos
  • Senior Communications Specialist, NITV: Hannah Pemberton
  • Head of Presentation & Promotions Planning: Chris Page
  • Art Director, SBS: Peter Jeffs
  • Lead Producers, SBS: Kirsty Turner and Janet Arida
  • SBS and NITV Designers: Jeremy Worrall, Jesse Dalton and Danny Jenkins
  • Production Coordinator: Helen Laughton
  • Promo Producers, NITV: Eva Bridie, Helen Laughton and Rishi Sakur
  • Additional Filming (interviews and B-Roll), NITV: Tim Anastasi and Jarvis Macknamara
  • Audio & Mastering: John Ertler

▼ Gilimbaa

  • Executive Director: David Williams
  • General Manager: Helga Weiss
  • Project Manager: Jo Callachor
  • Art Director: Niqui Branchu


  • Executive Director, Creative Strategy: Emile Rademeyer
  • Creative Director: Kurtis Richmond
  • Creative Producer: Catherine Terracini
  • 3D Lead: Tim Clapham from Luxx
  • 2D Lead: Brad Chandler

▼ Milkbar

  • Creative Director: Peter Cramer
  • Producer: Celine Seifert
  • DOP: Paul Howard
  • Producer: Melanie Horkan
  • Production Assistants: Wen Jinwtonic, Tristen Talvi, Celine Seifert
  • Sound Designer: Hisham Billal
  • Music Composer and Director, NITV Ident: William Barton Produced at: Little Street Studio, Fortitude Valley, QLD.