Tags: 2D Animation, 3D Animation, Design, Direction, TVC, VEETA


Moccona’s Perfect Moments bring art to life.

Fancy to indulge in a delicious cup of Moccona coffee? Take a pause, breathe, let your mind wander and feel the world melt away… if only for a moment.

Directed by the fabulous Tracey Rowe, Moccona’s latest commercial captures the essence of the Moccona brand as it highlights the playful interaction between an artist and her imagination, taking flight in the form of an illustrated, animated swallow. The artist embraces the moment and directs the swallow to drape a vine around a clean jar of Moccona.

The commercial introduces the new limited edition range of Moccona jars in a fresh interpretation of the brand’s look. Sophisticated and European with soft creamy white tones, the new Moccona brand compliments its red and gold accents to create the Moccona ‘limited edition’ product designs.

A big thank you to The Edge, Tracey Rowe, Helium and VANDAL for bringing this emotive commercial to life. Lose yourself in a daydream… and allow your mind to wander.

▼ Jacobs Douwe Egberts

  • ANZ Marketing Manager: Virginia Marsh
  • Brand Manager: Dominique Stichling

▼ Edge Agency

  • Senior Art Director: Madeline Smith
  • Senior Copywriter: Laurie Smith
  • Account Management: Nicole Gardner
  • Senior Account Director: Katy Grey

▼ Helium

  • Director: Tracey Rowe
  • Producer: Ben O’Donnell
  • DOP: Simon Ozolins
  • Stylist: Suzanne King


  • Executive Producer: Brenden Johnson
  • Executive Creative Director: Emile Rademeyer
  • Editor: Mariah Dunn
  • Colourist: Marcus Timpson
  • Compositing: Robert Dinnerville
  • Flame: Phil Stuart-Jones