KOALA KLOUDCELL

Tags: 3D Animation, Campaign, Direction, TVC

 

Get ready to dive into dreamland with Koala Kloudcell mattresses. Part two of our collaboration captured the magic of a blissful night’s sleep on a cloud-like mattress.

We were tasked to emulate the feeling of the Koala mattress. Once experienced by our team, we accepted the challenge to depict how Kloudcell transports you to a blissful solitude where you are cradled in an oasis of pure comfort, surrendering to a place of rest and tranquility.

VANDAL creative director of the project, Chris Scott, shares his process:

“Kloudcell foam is pretty impressive stuff. The problem is, it’s hidden inside a mattress. Working alongside our amazing VANDAL Design & VFX team, we created a dreamy world, filled with soft little Kloudcell clouds – a fresh and contemporary visual take on the ‘sleeping on a cloud’ analogy”.

▼ Koala


  • Director of Brand Marketing: Miles Thomas
  • VP Brand Strategy and Creative: Bradley Firth
  • Creative Director: Matt Koo
  • Art Director: Bronwyn Davis
  • Producer: Nikki Jones

▼ VANDAL


  • Managing Director: Brenden Johnson
  • Creative Director: Chris Scott
  • Post Producer: Sophie Knott
  • Design Director: Robert Dinnerville
  • CG: Daniel Alvarez

▼ HELIUM.FILM


  • Director: Chris Scott
  • Producer: Benjamin O’Donnell
  • DOP: Viv Scanu ACS
  • Production Manager: Linda Bachmann
  • 1st AD: Topher Dow
  • Art Director: Jamie Morris