Tags: Cars, Design, Sound Design, TVC







Rev your engines for the I-Pace, Jaguar’s first all-electric car.

See the evolution of the art of performance, with refined sports precision and a stunning design.
I-PACE is a Jaguar above all else – a true driver’s car. Its electric motors and near perfect weight distribution deliver 696Nm of instant torque and sports car agility. Instant torque and All Wheel Drive traction gives I‑PACE the acceleration of a sports car. It reaches 100km/h in 4.8 seconds.

▼ Agency Spark 44

  • Producer: Alice Fisher
  • Creative Director: Steve May
  • Art Director: Maddie Batkin-Walkerden


  • Producer: Michaela Fenton
  • Senior Designer: Darrin Hanley
  • Senior Sound Designer: Nigel Crowley