Invisible Fires

Tags: Campaign, Design, Sound Design, TVC, VFX

 

Invisible Fires. Written and voiced by Julia Stone.

The Black Summer bushfires may be out, but for many the mental trauma still burns.

A year on and Lifeline still receives up to 400 calls… every day.

NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires. Funding from NRMA Insurance means more people can be helped.

To illustrate Julia’s evocative poem, Thinkerbell, produced in partnership with Vandal and Eardrum, have created a mesmerising video titled “Invisible Fires”. Beginning as an MRI scan, a brain morphs in response to Julia’s lyrics, to metaphorically highlight the overwhelming negative mental impact the catastrophic natural disaster had on so many Australians.

The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifeline Australia continuing to receive more than 400 calls a day to its dedicated Bushfire Recovery Helpline.

View the Case Study below:

 

▼ THINKERBELL


  • Executive Creative Tinker: Paul Swann
  • Head PR Thinker: Natalie Duncan
  • Head Production Tinker: Grant Anderson
  • Lead PR Thinker: Taylor York
  • CEO: Margie Reid
  • Chief Thinker: Adam Ferrier
  • National Chief Creative Tinker: Jim Ingram
  • Lead Tinker: Chris McMullen
  • Head Tinker: Sesh Moodley
  • General Manager: Katie Dally
  • Thinker: Josh Green
  • Head Thinker: Ruth Hatch

▼ VANDAL


  • Managing Director: Brenden Johnson
  • Creative Director: Emile Rademeyer
  • Lead Artist: Mick Watson
  • Artist: Robo Dinnerville
  • Artist: Zac Watson
  • Sound Design: Nigel Crowley
  • Producer: Laura Tenison

▼ SPECIAL THANKS


  • Written & Voiced by Julia Stone
  • Audio: Eardrum
  • Sound Design, Voice Direction: Ralph van Dijk
  • Audio Producer & Casting: Jessie Williams