INTEL CORE AI STUDIO

Tags: Campaign, Digital Art, Experiential, Generative AI, Retail

 

 

 

 

The Intel Core Ultra AI Studio is a living demonstration of the power of generative art to elevate creativity to new heights. An exclusive activation at Melbourne’s iconic Central Shopping Centre, it offers a space to create, collaborate and explore new ideas.

At its heart is an immersive experience that merges the worlds of art, design, music and fashion. Powered by the music of Ta-Ku, Intel laptop stations with music production tools and custom graphic visualisation software allow visitors to ‘mix’ their own graphics onto a t-shirt, creating a custom self-designed item of music merch that’s printed on-site within minutes.

A separate workshop area played host to sessions from Ta-Ku, techno DJ and producer Ninajirachi and photographer Demas Rusli, who talked to fans about how they integrate AI and generative tools into their workflow and creative processes.

▼ CLIENT


  • INTEL

▼ AGENCY


  • BRING (Universal Music)

▼ ARTISTS


  • Ta-Ku
  • Nanajirachi
  • Demas Rusli

▼ PRODUCTION DESIGN + BUILD


  • Ian Kanik
  • Bettersets

▼ TECH INTEGRATION


  • PCC

▼ T-SHIRT PRINTING


  • Fresh Tees

▼ CREATIVE DEVELOPMENT + PRODUCTION


  • VANDAL

▼ PRESS