IGA- Shop, Scratch & Win

Tags: TVC

VANDAL was commissioned for the Post-Production of IGA’s new comical TV campaign that introduces their Scratch and Win promotion.

The promotion gives shoppers a one in five chance of winning real products, gift cards and four $5,000 cash prizes instantly, for every $30 they spend in store. The TV campaign compliments this new promotion with playful spots of over-excited friends showing off their plastic miniatures to an IGA customer who wins real products.

 

▼ Metcash


  • Brand: IGA Supermarkets
  • Executive General Manager, Retail Channels: Danielle Wilkes
  • General Manager Marketing: Tracy Wilson
  • Head of Marketing- Brand: Helen Kealy
  • Senior Brand Development Manager: Stephanie Amann

▼ The Core Agency


  • Founder & Creative Partner: Christian Finucane
  • Founder & Creative Partner: Jon Skinner
  • Senior Copywriter: Kevin Macnamara
  • Senior Art Director: Simone Parravicini
  • Senior Designer: Nick Williams
  • TV Producer: Bill Doig / Monique Pardavi
  • Business Director: Rebecca Turner
  • Senior Account Director: Sid De
  • Senior Account manager: Max Whitehouse
  • Strategy Director: Andrew McCowan

▼ Helium


PRODUCTION

  • Managing Director: Brenden Johnson
  • Director: Mike Oldershaw
  • DOP: Jason White
  • Producer: Ben O’Donnell
  • Casting: Fountainhead

▼ VANDAL


POST=PRODUCTION

  • Executive Producer: Anna Greensmith
  • Offline Edit: Fraser Kelton
  • Grade: Daniel Pardy
  • Online/VFX: Phil Stuart-Jones, Stu Cadzow and Kent Smith
  • Design & Animation: Darrin Hanley
  • Sound Design & Mix: Nigel Crowley