HP REFLCT is a tool to help people discover the nature of their digital interactions, usage and choices.

It is a scientifically designed experience that analyses your relationship with technology and creates an artistic representation of your digital wellness.

The experience encourages mindfulness and was developed in partnership with cyber psychologist Dr Andrew Campbell.

Are you ready to REFLCT on your relationship with technology?

Discover your digital self: HP REFLCT



▼ Edelman

  • Exec Creative Director : Jamil Bhatti
  • Head Of Production : Jasmin Malam
  • Creative : Jackson Ainsworth
  • Account Director : Lisa Skupch
  • Psychologist : Dr. Andrew Campbell


  • Creative Director: Richard Swan
  • Executive Producer: Cyril de Baecque
  • Exec Director, Creative Strategy : Emile Rademeyer
  • Producer : Ciara Hehir
  • Creative Tech : Sarthak Sachdeva
  • UX / UI / Art : Jono Yuen
  • Matt Bell
  • Daniel Goggin