VANDAL’s new ‘Saber’ TVC for Crescent Lufkin brings fun back to the worksite.
One of the world’s largest hand-tool manufacturers, Apex Tool Group, creative agency Five by Five Global, helium.film and VANDAL have teamed up for a campaign that breaks new ground on the meaning of ‘work hard, play hard’, for the Crescent Lufkin brand.
“Construction sites are a melting pot where hard work and concocting the perfect wind-up go hand-in-hand,” said Craig Bailey, Executive Creative Director.
In an endeavour to subvert category norms, the tongue-in-cheek campaign shies away from the hyper-macho tradie archetype. Instead revelling in the iconic comical shine that Director Dean Friske brings to every job.