Tags: Campaign, Design, Digital Art, Digital Placemaking


ORGANIC PLAY brings to life three enormous digital art canvas screens inside the QIC Castle Towers retail precinct and purpose-built Metro North West Line pedestrian tunnel.

The series of digital artworks exhibit flora in an unexpected milieu, elemental effects attributing to the dazzling showcase of organic forms. Natural textures fluid in motion connects human sensibility to the built form as complimentary shapes depict marbled textures.

VANDAL is honoured to have been commissioned to deliver these digital art centrepieces as part of the $180 million re-development of QIC Castle Towers. ORGANIC PLAY proudly welcomes up to 18 million visitors a year to the new Castle Towers retail precinct, part of a $1 billion masterplan in the heart of The Hills.



  • Katherine Knott: National Integration Solutions & Strategy Manager, Brand iQ
  • Dennis Michael: Head of Commercial, Brand iQ & New Business
  • Ivana Miletic: Head of Project Marketing
  • Dean Walley: Head of Design, QIC


  • Executive Creative Director: Oz Dean
  • Executive Director, Creative Strategy: Emile Rademeyer
  • Executive Producer: Cyril De Baecque
  • Photography & Editing: Mariah Dunn