Tags: Campaign, Direction, Sound Design, TVC


Auto One has launched its playful new campaign ‘It’s the one’.

“It’s a tough retail climate at the moment but hopefully this campaign can put a smile on our audience’s faces. There’s certainly no better time for our car enthusiast customers to get under the bonnet and do what they love best.”

The brand platform will roll out with local initiatives across all 50 Auto One stores Australia wide. Integration of the retail promotions at a national and local level in terms of both format and timing will be adjusted once retail comes back full throttle.

▼ Auto One

  • Managing Director: Andrew Boath
  • CFO: Chris Gilliam
  • General Manager Merchandise & Marketing: Lee Scott
  • Marketing Coordinator: Maria Nader

▼ Edge

  • Account Management: Nicole Gardiner
  • Senior Copywriter: Peter Mountford
  • Senior Art Director: Sal Cavallaro
  • Executive Planning Director: Richard Parker
  • Senior Planner: Milica Djurovic
  • Executive Director / Account Management: Nicole Gardner
  • Account Manager: Grace Sheridan
  • Media Director: Inez Zimakowski

▼ Helium

  • Director: Zachary Lynch-Woodlock
  • Producer: Ben O’Donnell
  • DOP: Boris Vymenets


    • Executive Post-Producer: Anna Greensmith
    • Jingle: Les Gock