Tags: 3D Animation, Campaign, Direction, TVC


VANDAL was thrilled to work with Noble Brands Worldwide on Australian Pork – The Deadpan Truth campaign.

The latest TVC for Australian Pork Limited celebrates the authentic taste of homegrown sustainable pork that’s made with love and care by Aussie farmers. We follow a laconic pig farmer who highlights the benefits of choosing quality Australian Pork through various scenarios around his farm. The Deadpan Truth is a campaign that captures the essence of Australian
humour and translates it into a simple message – for true Australian quality, just pick pink.

▼ Australian Pork

  • Marketing Director: Eunbi Lee
  • Brand Manager: Pam Santiago

▼ Noble Brands Worldwide

  • Principal, ECD & Writer: Monty Noble
  • Managing Director: Chris Pinnegar
  • Art Director: Gary Cunliffe
  • Agency Content Producer: John ‘Reg’ Ruggiero

▼ i4 Casting

  • Casting Director: Leon Fryer


  • Managing Director: Brenden Johnson
  • Executive Producer: Anna Greensmith
  • Associate Producer: Alex Francis
  • Editor: Ben Kucharski
  • Grade: Yanni Kronenberg
  • Flame: Phil Stuart-Jones
  • Production Assistant: Phillip Muzzall
  • Audio: Nigel Crowley
  • Design Director: Robert Dinnerville
  • Junior Designer: Will Macanamara
  • Junior Designer: Jaiden Oliver


  • Director: Matt Palmer
  • Producer: Benjamin O’Donnell
  • DOP: Viv Scanu ACS
  • Production Manager: Linda Bachmann
  • 1st AD: Naomi Enfield
  • Art Director: Jamie Morris