“Now is the time for Australian Fashion to captivate the world with its effortless style, raw nature, boundless optimism and fearless innovation.”
– Jonah Waterhouse, VOGUE
Afterpay Australian Fashion Week 2022 saw the launch of the official Australian Fashion Trademark from The Australian Fashion Council.
“More than a trademark, this is the opportunity to showcase the best of Australia’s fashion talent to the world.“ – AFC CEO, Leila Naja Hibri
Inaugurated, developed and created by TBWA/Fabric, VANDAL is incredibly pleased to have been commissioned to deliver the immersive launch experience of the reveal of Australian Fashion Council’s trademark to the world.
With the Carriageworks backdrop of a scintillating influx of fashion, brand and designs being strutted down the runways, VANDAL brought the trademark to life by creating an immersive experience to captivate all the senses with flair, visually exploring the sun and Australia’s diverse landscape that represents the unique and diverse talent of the Australian Fashion Industry.
Upon entry guests were greeted by the scent of the Australian Bush with notes of eucalyptus and wildflower. A warm sunrise glow illuminated the room while the audio of awakening wildlife transported the audience to the Australian bush. Also revealed was “From Farm to Industry”an EY report, supported by Afterpay.
Now is the time for Australian Fashion to captivate the world with its effortless style, raw nature, boundless optimism and fearless innovation. More than a trademark, the Australian Fashion™ supports the best of Australian fashion talent, raising the bar on People, Planet and our collective Prosperity. It’s time for Australian fashion to captivate the world.