ABC4KIDS CHANNEL BRAND

The rebrand of ABC 4 Kids – ABC’s television channel aimed at children pre-school age and younger – included the development of a new logo, idents, bumpers and promo package.
The ABC’s brief required a brand that communicated that ABC 4 Kids is friendly, uncomplicated, colourful and safe, so we created an identity that brought to life the imaginary world that is ABC 4 Kids.