STOP MELANOMA

Stop Melanoma is a digital outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap and Go. The melanoma cell reacts to each donation by shrinking down considerably before it starts growing again.
▼ VANDAL

INTERACTIVE. ANIMATION.

▼ DISCIPLE

Creative Partners :
Tim Brown, Pete Buckley

▼ FINCH

Director of Applied Technology :
Emad Tahtouh

▼ TAGS

 

Digital, Experiential, Technology